Brand Name.
The visible brand name is traq, always lowercase. Do not capitalize it or set it in all caps, including inside headings or uppercase labels.
Current Architecture.
The current material presents one product brand. No approved subbrands, product tiers, feature brands or endorsed-brand system are documented.
Co-branding rules are not defined yet: how to use "powered by traq", and how to place the traq logo next to agency or partner brands. Do not invent a lockup or endorsement line; ask.
Approved Names.
| Name | Type | Use |
|---|---|---|
| Collect | Product area | Capitalised, used as a name |
| Forward | Product area | Capitalised, used as a name |
| Understand | Product area | Capitalised, used as a name |
| Ask | Feature within Understand | Capitalised, used as a name |
| Platform | Website term for the product section | Capitalised as a navigation and section name |
"cockpit" is a lowercase descriptive term for the multi-client console, not a product name.
Naming Rule.
Do not invent names for features, plans, methodologies, offers or product modules. Use descriptive operational language until an approved name is supplied.
Open Items.
Legal clearance, trademark status, domain status and final company/product naming architecture are not established by this kit.