Full logo.
Purple and black
On light surfaces
Purple and white
On dark surfaces
Black
On light surfaces
White
On dark surfaces
Symbol.
Purple
On light and dark surfaces
Black
On light surfaces
White
On dark surfaces
Favicon.
Identity.
Write traq in lowercase. Place the supplied artwork proportionally. Preserve its geometry and internal spacing.
| Placement | SVG |
|---|---|
| Full logo on light | Main logo |
| Full logo on dark | Dark-surface logo |
| Black monochrome | Black logo |
| White monochrome | White logo |
| Symbol | Purple symbol |
| Favicon | Purple favicon |
Use the full logo when introducing the name. Use the small symbol where the context already identifies traq. Test small sizes in the actual placement.
Visual rules: identity
Always write traq in lowercase. Use supplied outlined artwork. Do not retype, redraw, distort, rotate, crowd or add effects.
- Light surface: Purple symbol with near-black lettering.
- Dark surface: Purple symbol with white lettering.
- One-colour use: supplied black or white artwork.
- Full lockup when the name must be visible; symbol where context already identifies traq.
Minimum digital and print sizes are not approved.
All logo files and export naming: Logo.
Logo Files.
Use these files only; never redraw, retype or recolour the mark. Usage rules: Foundations.
| Use | SVG | Also as |
|---|---|---|
| Full logo on light (purple + black) | main_logo/svg/traq_logo_purple_black.svg | main_logo/png/ 512-4096 px, main_logo/pdf/ |
| Full logo on dark (purple + white) | dark_surface_logo/svg/traq_logo_purple_white.svg | dark_surface_logo/png/, dark_surface_logo/pdf/ |
| One colour, black | monochrome/black/svg/traq_logo_black.svg | monochrome/black/png/, monochrome/black/pdf/ |
| One colour, white | monochrome/white/svg/traq_logo_white.svg | monochrome/white/png/, monochrome/white/pdf/ |
| Symbol (purple / black / white) | symbols/purple/svg/traq_symbol_purple.svg | symbols/<colour>/png/ 256-1024 px, symbols/<colour>/pdf/ |
| Favicon (purple / black / white) | favicon/purple/traq_favicon_purple.svg | favicon/<colour>/ ICO + PNG 16-1024 px |
Logo Assets
SVGs use outlined artwork and do not require fonts. Full-lockup PNGs are 512, 1024, 2048 and 4096 px wide. Symbol PNGs are 256, 512 and 1024 px. Favicons include SVG, ICO and PNG sizes 16, 32, 48, 180, 512 and 1024 px.
Use the light- or dark-surface asset appropriate to its placement. Test small browser icons and marks at their intended size. Minimum sizes are not universally specified.
Formats
Logo SVGs contain outlined vector artwork and direct shape fills. They contain no global stylesheet rules. Monochrome variants use only black or white. PNG and PDF counterparts use the same artwork.
Logo PDFs use RGB vector artwork. See print guidance for job-specific proofing.
Export Naming
PNG exports use traq_[asset]_[colour]_[width].png. SVG/PDF use traq_[asset]_[colour].[ext]. ICO files contain multiple sizes and omit a size suffix. Main logo colour is purple_black; reversed colour is purple_white. Symbols and favicons use purple, black or white. Editable source files and document filenames retain their master/version names.