Before returning brand, marketing, design or internal material, check:
- Does it use the full relevant context: company, audience, values, beliefs, principles and voice?
- Are unknown current values left blank and material interpretations labeled?
- Does the audience and decision make sense for the current task?
- Does the work reflect ownership, evidence, restraint and product-first thinking where relevant?
- Is the voice precise, calm, deliberate, understated and concrete?
- Does it use short sentences and named evidence rather than hype?
- Are metrics, features, customer stories, hosting and commercial claims supported?
- Does it distinguish internal principles from public claims?
- Is
traqlowercase, including headings and labels? - Is the original supplied logo preserved?
- Are Clash Display and Clash Grotesk used in their documented roles?
- Does purple carry identity, emerald action and gold active/live/pending status, with grey for paused states?
- Is coloured text readable on its actual background, especially yellow on white?
- Are line breaks meaningful and spacing free of clipping or overlap?
- Are illustrative screens or values explicitly identified?
- Are unapproved minimum sizes, gradients, icons, motion and print values kept at their actual status?
- If the base pattern is used: is it the supplied tile in the surface's rule colour, fading out behind the content, with at most one filled symbol, placed on the lattice?
- Does all small text reach 4.5:1, including quiet metadata and sequence numbers?
- Do emerald buttons use black text, and does paused text match its light/dark background token?