Brand portal.

Logo, colour, type, pattern and voice, with the rules for using them.
Built from the brand repository, so the files here are the current ones.

01Identity.

Logo, symbol and favicon files, with the rules for using them.

The symbol lattice for backgrounds: tiles, fades and the interactive web version.

The palette, what each colour is for, and which text pairs are readable.

Clash Display and Clash Grotesk: roles, sizes and the web embed.

Grid, spacing, radius and breakpoints, as CSS and JSON values.

Identity, colour, type and composition rules in one document.

Current status of icon guidance.

Unproofed colour references and what to check before printing.

Ownership, evidence, restraint and product first.

Seven principles for what traq says and promises.

The careful expert who hands you the keys instead of driving for you.

Precise, calm, deliberate, understated and engineered.

How to write traq, and which product names are approved.

How the foundation applies to websites, decks, documents, social and product.

What to check before traq material goes out.

Every file on this portal, one by one or as a single zip.